Cattlemen's Days

Tough Enough to Wear Pink





Cattlemen's Days TETWP

Cattlemen’s Days Tough Enough to Wear Pink
background photos this page courtesy of Mackenzie Bode.

Community Support in the Fight Against Cancer

Cattlemen's Days TETWP Logo

Cattlemen’s Days Tough Enough To Wear Pink (TETWP) is dedicated to providing comprehensive support to our community in the fight against breast cancer. Breast cancer is our #1 focus, but our programs are now open to people who are diagnosed with any type of cancer.

When a person gets diagnosed with cancer, it’s a life-changing moment.  They lose control of so many things and can often feel scared, angry, alone, stressed, and like they no longer have control over their own life.  Cattlemen’s Days TETWP helps with a large range of support programs for cancer patients and their families in the Gunnison Valley.

#gunnisontetwp  •  #gunnisontough

How We Have Helped the Gunnison Valley

According to a 2016 Community Health Needs Assessment, cancer care is one of the highest priority needs identified by our community. To address this need, Cattlemen’s Days Tough Enough to Wear Pink has helped in the following ways:

  • Total fundraising to date is $5 Million+
  • 2022 Cattlemen’s Days fundraising campaigns raised $762,000.
  • 2021 fundraising campaigns raised $650,000.
  • 2020 $150,000 purchase of Breast MRI Coil
  • 2019 $160,000 purchase of a Breast Stereotactic Biopsy Device.
  • 2017 $370,000.00 purchase of a Hologic 3D Tomosynthesis Mammography Machine.
    • Proven to detect 20%-65% more invasive breast cancers compared to 2D alone, an average increase of 41%.
    • FDA approved as superior for women with dense breasts compared to 2D alone.
    • Proven to reduce callbacks by up to 40% compared to 2D alone.
  • $120,000 funded in mammograms, ultrasounds, and biopsies since 2013 for uninsured or underinsured Gunnison Valley residents. In 2020 alone, TETWP has funded more than $25,000 to cover the cost of life-saving breast cancer screenings for those who do not have health insurance coverage.
  • Over $1,400,000 has been used since 2006 to purchase equipment (3D Tomosynthesis, ultrasound, digital mammography, stereotactic biopsy, PINK robes, and warmers) to expand breast cancer services at the hospital as part of a comprehensive strategic plan with Gunnison Valley Hospital to make this the best small town breast cancer facility in the US.
  • Tough Enough To Wear Pink covers 30% of the salary for the Oncology Nurse Navigator hired to help all cancer patients in the Gunnison Valley to navigate the complexities of treatments, medications, insurance, transportation, and provide support and assistance throughout all stages of the cancer continuum. 
  • “Tuffy” the Transportation Ram Truck purchased in 2016, “Bucky” the Dodge Durango purchased in 2018, and “Betty Ann” the Ford Explorer purchased in 2020 help all cancer patients get to their out of town medical appointments safely and comfortably.  They have traveled over 95,000 miles across the state. TETWP welcomed a third vehicle, Betty Ann, donated in 2020!
  • $190,000 granted since 2015 through the Friends of Pink program to help individuals in the Gunnison Valley who were impacted financially due to a breast cancer diagnosis (lost wages, travel expenses for treatment, etc.).
  • $10,000 in funding the honorary Edie Gibson “Make It A Great Day” program which helps Gunnison Valley residents who are diagnosed with cancer by providing coupons for them and their caregivers to utilize the therapy services of Integrative Therapies.
  • $10,000 to fund Mammo Mondays.  A nice treat providing patients with a relaxing massage or reiki after having their annual mammogram at GVH.
  • $34,000 since 2019 through Lucy’s House providing lodging assistance to individuals with any type of cancer.
TETWP Community Support
Pink Ribbon

Annual TETWP Fundraising Events

Cattlemen’s Days TETWP holds fun, uplifting, and exciting events each year to raise money that is used to support local cancer patients and their families.  Come to our events and help your neighbors while having a great time!



We are honored again to be the #1 Tough Enough To Wear Pink fundraiser in the country and one of the top five PRCA Rodeo committees for the Hesston Sowing Good Deeds award out of over 800+ Rodeo committees.

Singer Songwriter


Talented Nashville Singer-Songwriters. the finest homes in the Gunnison Valley, and incredible food. Enjoy an outdoor evening of live music and friendship in our majestic mountains.



Music and attractions at the iBar Ranch.

Poker Ride


Try your luck on horseback for TETWP. Enjoy a trail ride on your own horse through the gorgeous fall colors and see if you collect the cards for a winning poker hand! Then enjoy the fall colors while you celebrate PINK with a BBQ Lunch & Live Music.

Pink In the Rink


All proceeds are used for “Friends of Pink” to help local residents who have been diagnosed with breast cancer and need financial assistance.  Help these ladies kick cancer’s butt!

We look forward to seeing you at our events throughout the year!
Please don’t hesitate to reach out if you or someone you know needs help in their fight against cancer. We are here for you!


2023 Cattlemen's Days

JULY 4th - TETWP Pinkapalooza Concert at I-Bar

JULY 6th - TETWP Songwriter Shuffle Concert

JULY 7th - 4-H Horse Show

JULY 8th - Ranch Rodeo (auction prior)

JULY 9th - Open Horse Show

JULY 10th - 4-H Dog Show, 4-H General Projects Awards Review

JULY 10th - Cowboy Poetry at the I-Bar

JULY 11th - 15th - 4-H General Projects displayed at Fairgrounds

JULY 11th - Watershed Barrel Races

JULY 12th - 4-H Rabbit Show

JULY 12th - 15th - Evening Carnival

JULY 12th - Pioneer Banquet at the Elks Lodge

JULY 13th - PRCA Rodeo Slack

JULY 13th - 4-H & FFA Swine Show

JULY 13th - 4-H & FFA Sheep Show

JULY 13th - PRCA #1 TETWP Rodeo

JULY 13th - Parking Lot Party at 5B's Barbeque - Live Music

JULY 14th - 4-H & FFA Goat Show

JULY 14th - 4-H & FFA Cattle Show

JULY 14th - 4-H & FFA Round Robin Showmanship

JULY 14th - PRCA Patriot Night Rodeo

JULY 15th - Cattlemen's Days Parade

JULY 15th - Buyers BBQ, Scholarship, Cattlemen's Junior Livestock Auction

JULY 15th - PRCA Gunnison Ranchland Legacy Rodeo

JULY 16th - Cowboy  Church at the Fairgrounds

2023 Cattlemens Days Official Schedule Poster v2

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Don't be shy. Let us know if you have any questions!

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